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In an ideal world, your AdWords campaign ought to be buying you clicks that are converted to new business. As paid search advertising is intent-based marketing, your ads should show up for internet searches with a strong purchase intent. Ideally, you want to be seen when

Managing website visitor data is crucial for the success of your business. Google Analytics is a powerful tool that helps you to identify your best content, optimise your user experience, and set target goals. It is free software that allows you to track where visitors to