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5G Logo design

It’s the next – fifth-generation of mobile internet connectivity promising much faster data download and upload speeds, wider coverage and more stable connections.

It’s all about making better use of the radio spectrum and enabling far more devices to access the mobile internet at the same time.

We were asked, by ETSI, the European Trading Standards Institute, to design a logo to lead the global launch of this new technology.

You can see the result, but what about all the work that led to that result, what about the ideas (good and bad), versions and dead ends that never made it? Have a look under the hood here…

The winner:

How we got there: