For all businesses and organisations, the world of marketing has changed dramatically in recent years. With more and more products and services being bought online, Google Ads is one of the key platforms facilitating this change. Given that it’s part of the most-used search engine in
You have a great business and a slick website, now all you need is traffic. Of course, you want your website to be found easily, to attract the most relevant visitors and to encourage traffic that will translate to revenue. To achieve these aims there
In an ideal world, your AdWords campaign ought to be buying you clicks that are converted to new business. As paid search advertising is intent-based marketing, your ads should show up for internet searches with a strong purchase intent. Ideally, you want to be seen when