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In an ideal world, your AdWords campaign ought to be buying you clicks that are converted to new business. As paid search advertising is intent-based marketing, your ads should show up for internet searches with a strong purchase intent. Ideally, you want to be seen when

The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. For small, medium and large organizations it’s one of the most effective methods of paid online advertising available. AdWords gives small and mid-sized businesses the opportunity to

Managing website visitor data is crucial for the success of your business. Google Analytics is a powerful tool that helps you to identify your best content, optimise your user experience, and set target goals. It is free software that allows you to track where visitors to

If you want to build a house, you’d probably ask an architect to draw up some plans first, and building a website is no different. Before any development can take place we need a detailed plan of exactly what we are going to build. This planning stage can take a while, as it involves looking closely at your organisation’s business objectives and plans for the future.