6 Quick Free Website Fixes
Today we’re talking website visibility, Google and SEO. One question that came in to MXMG HQ this week was: “There are more than 644 MILLION active websites on the Internet; how can I make sure people find mine?” This 5-minute read will give you some key actions that are easy to do and will make a big difference to your website performance.
Everyone knows that search engines can make or break a website. Search Engine Optimisation, (SEO) is more than just a buzz phrase though; it’s a critical tool in the performance of your website. Yes, it can seem that everyone thinks they’re an SEO expert these days and the vast range of online tips, guides and advice can be difficult to make sense of. BUT, your online visibility, traffic and ultimately your bottom line, depends on having a basic understanding of how search engines work – and how to make them work for you and your business.
It’s much easier to incorporate the SEO into a website build or redesign, then back it up with good quality content on the webpages. But, whatever stage you’re at, whether you are building, rebuilding, or already have an established website, there are a few key things you can do to give your SEO a boost…
- Basic SEO
Make sure each page has its own Meta Title and Meta Description; this is important so that Google knows which page to send back in search results. Make sure your content is unique and isn’t duplicated, or cross posted in its entirety elsewhere. Google doesn’t like it!
We have an easy guide on how to write the perfect Meta Title and Meta Description, which you can read here.
- Check what Google already knows about your website
You can search Google to see a list of the pages it already has indexed for your website. This is as easy as a standard search and of course, as free as one too. Into the search field type: “site:[yournakedurl]” For example, for MXMG, this would be: “site:mxmg.com”
This is also known as a ‘site colon search’.
From the results pages, you can see how each page is indexed, with its Meta Title, (the blue text), URL and Meta Description (the snippet underneath). This is very useful information, as you can identify any redundant pages, out-of-date information, repetitive content or if any of the most important keywords are not reflected in the results. All of these will negatively impact on your site’s visibility in search results and rankings.
On any website, content is king and should be treated as such. Having that content linked to from another source gives it added credibility – especially when that source is relevant to the sector in which you trade. Google likes this and it definitely impacts on your website’s SEO rankings.
There is a note of caution here too though… There are many SEO services that will promise a huge number of backlinks for a fee, in order to boost your ratings. This can have the opposite effect, as Google is clever enough to not be fooled by such tactics. Websites with a high number of fabricated backlinks are penalised and feature lower down the rankings.
- Know Your Analytics
Your website analytics are a vital tool in understanding what you need to do to drive more traffic to your site. One of the easiest systems is Google Analytics and it will give you some brilliant information about the traffic that comes to your website.
Using Google Analytics will help you to discover which pages are more successful, which platforms drive more visitors to your website and what people do when they reach your pages.
If you want to know more about Google Analytics, we have an introduction here.
- Keyword analysis
You know what you do – but do you know what your ideal customers are searching for on the web? Importantly, do you know which keywords your competitors are using?
There are a number of very good, free tools that you can use to find out. It takes just a few seconds to perform a keyword density check and you can do it for any website. You can either paste a section of specific text, or a URL and in return you can see individual keywords, or choose long-tail keywords and phrases for analysis.
This will help you to understand why your competitors are ranking higher up the search results. You can then rewrite, or reprioritise content on your site to encompass the more successful combinations of keywords.
- Check your load speed
Everyone likes a webpage that loads quickly and doesn’t slow everything down. Even Facebook gives greater prominence to posts that link to faster-loading websites. So how do you measure your load speed? It’s easy – and free! There are a variety of online tools, such as the excellent PageSpeed Insights tool from Google. You simply input your website URL and in return, Google gives you a breakdown of how well your site is optimised.
You will see an analysis of how quickly your page loads, what good optimisations you already have and what you need to do to make it better. You’ll also get a score out of 100. Again, you can perform this check on your competitors’ websites too.
Check back soon for more web tips and information, in the meantime, check out our other blog posts for more on #WinningAtWeb